the buzz on hr

February 25, 2017

#BlackBlogsMatter Challenge – Day 24 – Hashtag Activism

Welcome to the #BlackBlogsMatter challenge! Throughout the 28 days of February, my posts will not (necessarily) be about HR, Leadership or Management topics.


Hashtag Activism is a method of supporting a cause through social media sites like Twitter, Facebook and Instagram using a common hashtag.

#BlackLivesMatter

#BringBackOurGirls

#LoveWins

#ICantBreathe

Hashtag Activism generally has a very positive impact:

  • It brings international awareness to an event or cause. ┬áThis often results in more media mainstream coverage than it would receive without it.
  • It allows an outlet for positive sharing about an event. While some of the emotions surrounding the event may be negative, the act of sharing provides a level of empathy that helps people feel better.

The problem with Hashtag Activism is that, for most, it never goes beyond the online sharing. While some may participate in rallies and/or marches following the event, most do not. While some may donate to the cause associated with the hashtag, most do not.

For most, their association and support of the event goes no further than the sharing of their sentiments online. This is where Hashtag Activism fails and falls apart.

Activism is meant to be active. Activism is meant to be ongoing. Activism is meant to last.

I also know we cannot always be active. Every fight is not yours to fight. You cannot protest every day and spend all your money donating to every cause.

Choose your battles.

But battle something.

If your only method is the Hashtag Activism, you are missing out on your opportunity and obligation to do more.

There is so much going on in the world today and it will impact you or someone you love. Yours and their liberties, rights and safety are being threatened.

Don’t just post something. DO SOMETHING.


Tune in tomorrow for Day 25 – The N-Word

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